Product Management

A/B Testing Practitioner Showing two versions to randomly split groups of users to learn which one performs better. Acceptance Criteria Beginner The conditions a user story must meet to be accepted, written before the work starts. Backlog Refinement Beginner The ongoing work of splitting, clarifying and sizing backlog items so they're ready for a sprint. Business Model Canvas Practitioner A one-page template that maps how a business creates, delivers and captures value in nine blocks. Customer Journey Mapping Practitioner A visual of every step a customer goes through with your product, including what they think and feel. Design Thinking Practitioner A human-centred approach to solving problems: understand people deeply, then prototype and test ideas fast. Epics Practitioner A large body of work that's too big for one sprint and gets split into smaller user stories. Experimentation Practitioner Testing product ideas with small, measurable experiments before investing heavily in them. Features Practitioner A piece of functionality that delivers value to users, typically larger than a story and smaller than an epic. Hypothesis-Driven Development Practitioner Treating every feature as a bet: state what you expect to happen, then measure whether it did. Impact Mapping Practitioner A visual planning technique linking a business goal to the people and behaviour changes that will achieve it. INVEST Criteria Beginner A six-letter checklist for writing good user stories: Independent, Negotiable, Valuable, Estimable, Small, Testable. Lean Startup Principles Practitioner Building new products through rapid build-measure-learn cycles, validated learning and smart pivots. Outcome-Based Planning Practitioner Planning around the results you want, such as fewer support calls, instead of the features you'll ship. Personas Practitioner Realistic profiles of key user types, based on research, that keep teams focused on real needs. Product Backlog Beginner The single, ordered list of everything that might be done to improve the product. Product Discovery Practitioner The work of deciding what to build, by testing ideas for value, usability, feasibility and viability before delivery. Product Goal Practitioner The single long-term objective for a product that the Product Backlog works toward. Product Vision Board Practitioner A one-page canvas for capturing and testing a product vision: who it's for, what they need, and why it matters. Product-Market Fit Practitioner The point where a product clearly satisfies a strong market need, shown by customers pulling it rather than you pushing it. Story Mapping Practitioner Arranging user stories along the user's journey to see the whole product and plan releases in thin slices. User Stories Beginner Short descriptions of a feature told from the user's point of view, written to start a conversation. Value Proposition Canvas Practitioner A tool for matching what your product offers to what customers actually need, pains and gains included. Value Stream Mapping Practitioner Mapping every step from request to delivery to see where time is spent waiting instead of adding value.