In 30 seconds
- One page with five areas: vision, target group, needs, product, business goals.
- Makes assumptions visible and testable.
- Created by Roman Pichler for agile product owners.
The five sections
| Section | Answers |
|---|---|
| Vision | Why does this product exist? |
| Target group | Who are the users and customers? |
| Needs | What problem does it solve for them? |
| Product | What is it, and what makes it stand out? |
| Business goals | How does it benefit the company? |
Filling it in
- Write the vision statement at the top.
- Fill target group and needs from real research where possible.
- Describe the product's top three or four features.
- Add measurable business goals.
- Mark anything unproven as an assumption to test.
Keeping alignment
Put the board somewhere visible and refer to it in refinement and reviews. If a backlog item doesn't serve the needs or goals on the board, question it.
Myth vs reality
Myth · The board is a full business plan.
Reality · It's a quick, one-page alignment tool.
Myth · Fill it once at the start.
Reality · Update it as assumptions are tested.
Myth · Only product owners use it.
Reality · The whole team should know it.
FAQ
How long does it take to create?
A first draft often takes an hour.
How does it differ from the Business Model Canvas?
It focuses on one product's vision, not the whole business model.
Is it free to use?
Roman Pichler shares templates freely online.